3 Design Ideas for Strip Mall Construction
Commercial construction developers of new strip mall construction projects have had to remain flexible over the years as consumers' needs and preferences have changed. Gone are the days of frivolous shopping sprees in Oakland County shopping malls because consumers are now putting their money toward experiences, not just products. Strip malls have more potential than the outdated design of a row of stores, sidewalks, and a parking lot has to offer. As you begin planning your strip mall construction project, review the demographics of the project's location, and tailor the design of the strip mall to suit future customers.
Maximizing Common Areas
Although strip malls do not have enclosed commons areas where customers congregate, many commercial construction developers are making the most of strip mall common spaces by investing in dining, providing relaxing leisure areas, and creating platforms for special events. If space is limited, enhancing storefronts and entrances is another option. At the very least, strip mall parking lots should be arranged in a reasonable fashion, providing maximum convenience to customers.
Botanical Attractions
An excellent way to entice potential customers is to invest in landscaping. Concrete is harsh and monotonous, but green vegetation provides an appealing contrast to gray and black cement. Strip malls can involve an extravagant oasis consisting of attractive lighting and paving and impressive water features, raised beds, and terraces. On the other hand, you can apply a more modest approach by adding color with flowering plants and ornamental grasses.
Experiences Over Products
The main lesson commercial construction developers are learning from modern consumers is that experiences are often more valuable than products. Because of this switch in the market, anchor stores are struggling to stay afloat, compromising the well-being of entire shopping malls. To remain relevant, developers are incorporating lifestyle centers such as movie theaters, water parks, art exhibits, aquariums, and gyms to their malls. When customers visit malls to take part in these experiences, they inevitably make purchases at retailers next door.
If you're preparing for strip mall construction in Oakland County, consider incorporating the current trends of the industry that emphasize consumers' change in preferences, and make sure you work with a reputable commercial construction company like Wagensomer Construction.
